How To Sell Online In Nepal Using Facebook Ads + Blanxer
The exact system Nepali brands use to sell directly from their website — from setup to scaling.
Selling online in Nepal is not hard.
What's hard is selling profitably and consistently.
Most sellers run Facebook ads, get messages in inbox, manually track orders in Google Sheets, and lose money due to COD mistakes, fake orders, and tracking issues.
This guide will show you the exact system Nepali brands use to sell directly from their website using Facebook Ads + Blanxer — from setup to scaling.
Why Facebook Ads + Website Is The Best Model In Nepal
Let's be honest about the current reality of selling online in Nepal:
❌ Marketplace Dependency
You don't own your customers. Platform changes = your sales drop overnight.
❌ Inbox Selling Chaos
Manual messaging, no order tracking, lost conversations, zero automation.
❌ No Data Ownership
You can't retarget visitors, track behavior, or build lookalike audiences.
❌ COD Confusion
Fake orders, returns, and no way to verify genuine buyers before shipping.
The solution is not more ads.
The solution is building a proper selling system.
The System Nepali Brands Use To Sell At Scale
Blanxer connects ads, payments, orders, delivery and tracking into one system.
No more juggling between Facebook, spreadsheets, logistics apps, and payment screenshots.
Step 1: Connect Facebook Pixel With Blanxer
The tracking foundation for all your ads
1.1 Business Manager Setup
- Go to business.facebook.com and create a Business Manager account
- Navigate to Business Settings → Data Sources → Pixels
- Click Add and create a new Pixel
Why this matters: The Pixel tracks every visitor action on your site — views, cart additions, and purchases. This data powers Facebook's algorithm to find more buyers like your best customers.
1.2 Domain Verification
- In Business Settings, go to Brand Safety → Domains
- Add your Blanxer store domain (e.g., yourbrand.com.np)
- Choose Meta Tag verification method
- Copy the meta tag code provided
Why this matters: Domain verification is required so Facebook can properly track conversions from your website. Without it, your conversion data won't be reliable.
1.3 Add Meta Tag in Blanxer
- Login to your Blanxer Dashboard
- Go to Plugins → Meta Tags Loader
- Paste the meta tag from Facebook
- Save and return to Facebook to verify
1.4 Connect Pixel in Blanxer
- Go to Plugins → Facebook Pixel
- Enter your Pixel ID from Facebook Events Manager
- Enable the plugin and save
✅ Done! Your Blanxer store is now connected to Facebook Pixel.
Step 2: Track Sales Properly (Not Just Page Views)
The real power of pixel tracking
Most sellers only track page views. That's useless for optimization. You need to track actual purchase behavior:
Tracks when someone views a product page
Tracks when someone adds item to cart
Tracks when someone starts checkout
Tracks completed orders — THE MOST IMPORTANT EVENT
🎯 Blanxer automatically fires Purchase events after successful order placement.
This is powerful. Facebook knows exactly which ads led to actual sales — not just clicks.
Why Blanxer QR Checkout Converts Better In Nepal
Your secret conversion weapon
Same QR Behavior
Customers already scan QR daily at physical stores. Same habit, online.
Faster Checkout
No card details, no OTPs. Just scan and pay in seconds.
Less Card Friction
Most Nepalis don't have international cards. QR works with any bank app.
Reduces Fake COD
Prepaid QR orders = verified buyers. Less returns, higher margins.
Blanxer users save Rs 28,500 one-time Fonepay integration fee
Our built-in Dynamic QR system (powered by Fonepay) is included free. No integration fees, no per-transaction commission.
How To Structure Facebook Sales Campaigns For Blanxer Stores
Simple framework that actually works
Simple Facebook Ads Structure For Nepali Ecommerce
| Campaign Objective | Sales (not Traffic or Engagement) |
| Conversion Event | Purchase |
| Pixel | Your connected Blanxer Pixel |
| Starting Budget | Rs 1,000–2,000/day |
| Audience | Nepal, 18-55, interests related to your product |
💡 Pro Tip:
Don't optimize for "Link Clicks" or "Landing Page Views". Always optimize for Purchase. Let Facebook find buyers, not browsers.
What Kind Of Ads Actually Work In Nepal
Based on real data from Blanxer stores
Founder Talking Videos
You explaining why your product exists. Builds trust instantly.
Product Demo Reels
Show the product in action. How it works, what it does.
Before/After Results
Transformation content. Powerful for skincare, fitness, cleaning products.
Price + Offer Creatives
Clear price, clear offer, clear CTA. Works for promotions.
Social Proof Videos
Customer testimonials, unboxing videos, reviews.
🎬 Most high-performing Blanxer stores use TikTok/Reel-style vertical videos instead of banner ads. Authentic, raw, mobile-first content wins.
Where To Send Traffic
Multi-channel approach for maximum reach
📱 Facebook Feed
Still the highest volume. Works for all ages.
📸 Instagram Reels
Best for fashion, beauty, lifestyle products. Younger audience.
🎵 TikTok Bio Traffic
Organic + paid. Link to your Blanxer store in bio.
👥 Influencer Traffic
Partner with creators. Send them to your website, not DM.
All traffic sources → Your Blanxer website → Same checkout, same tracking, same system.
How Retargeting Makes You Profitable
This is where real money is made
Most buyers don't purchase on first visit. Retargeting brings them back:
Show ads to people who viewed products but didn't buy
Target people who added to cart but didn't checkout — highest intent!
Find new people similar to your existing buyers
✅ Blanxer Pixel integration enables full funnel retargeting. Every visitor action is tracked and available for audience building.
How Brands Scale With Blanxer
From startup to multi-outlet empire
Increase Ad Budget
Once profitable, scale spend. Blanxer handles the order volume automatically.
Add More Products
Same system, more SKUs. Cross-sell and upsell to existing customers.
Open Physical Stores
Use Blanxer POS for retail. Same inventory, same customers, same system.
Sync Everything
Online orders, POS sales, inventory levels — all connected in one dashboard.
Blanxer is your selling infrastructure. Not just a website. A complete system for growing from 1 product to 100 stores.